Bloomsbury Square Car Park in London
Secure Parking was the successful tenderer for the highly prestigious Bloomsbury Square Car Park in Central London.
The Bloomsbury Square car park is a 455 bay underground Car Park located directly beneath London’s oldest square in Holborn.The car park services hundreds of local businesses and hotels andis only a block away from the hugely popular British Museum. It is approximately a 5 minute walk to Covent Gardens and less than 10 minutes away from West End theatres.
Secure Parking’s takeover of the car park is to be marked with a variety of marketing campaigns aimed at driving revenue by targeting local businesses and their customers visiting the Holborn district. Mike Elrin, UK Commercial Manager said “this is a fantastic opportunity for us in the UK, this car park is under-utilised and needs sales and marketing energy and innovation, and we will be showing the market how our different approach to driving revenue into the car park delivers growth and results.”